(Burn-water™) Noun: A company dedicated to producing the finest water sports gear in the world. Adverb: To travel at extremely high velocities above, below or through water fast enough to burn water. A pure display of strength and power almost to show off as in "burning rubber". Verb: To exert an extreme force on water creating smoke, steam, adrenaline and sometimes pain. Adjective: Fast, really fast. Synonymous with Advanced Paddling Technology™.